A non-profit that families cannot find is a non-profit that cannot help them. The Youth Development Center's programmes were strong, but they were not surfacing when local families searched for exactly that kind of support.

What we did

We worked through the technical foundations first, fixing the crawl and indexing problems holding the site back, then restructured page content around the language families actually use rather than internal programme names.

The result

Improved rankings and visibility for the searches that matter, which for an organisation like this translates directly into people finding help.